Media Buying

WG Communications Group has “bought the entire country” on behalf of our clients using strong negotiating and analyzing skills along with extensive media and advertising backgrounds. This perspective allows WG to delve deeply into the particulars of each market buy. As the marketing and advertising landscape evolves, so has WG Communications Group’s philosophy; most buys include both traditional mediums and emerging digital technologies. Campaigns are planned and analyzed using Arbitron and Nielsen along with multiple qualitative research that best reaches the target audience. The ultimate goal is to achieve the best rate and placement to meet specific campaign objectives. The end focus is campaign measurability in relation to client goals. WG succeeds when client objectives are met or exceeded.


Project Description

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